• Membership in this EXCLUSIVE program is FREE to BPAA members!
  • The current membership period is June 1, 2024 thru May 31, 2026. Memberships will automatically renew on an annual basis. Membership can be amended or terminated with a 30-day notice in writing from either party. Memberships are accepted anytime during the membership period.
  • JOIN NOW!– Complete the online application at stemarketing.com/Membership/Apply-Today.
    For more information, contact Strike Ten Entertainment at 817-385-8444.

Jay Trietley
Strike Ten Entertainment
621 Six Flags Drive
Arlington, TX 76011
Phone: 817-385-8444
Email: jay@stemarketing.com

About Us

Headquartered in Arlington, Texas, Strike Ten Entertainment is the centralized sponsor-activation arm of the bowling industry. Strike Ten Entertainment serves all organizations of bowling by coordinating the industry’s sales and marketing efforts. 

Strike Ten Entertainment’s mission is to increase national awareness of bowling and to assist the bowling industry in developing new bowlers and increasing the frequency of existing bowlers each year through promotions, publicity and industry-wide marketing initiatives.


WHY BOWLING?

Click below to view the Bowling Industry Overview

Brochure Front
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  • Phone Number

You are our “Elite” operators.

  • You see our current activations and partnerships first!
  • Industry partnerships like Pepsi and Boston Beer Company offer major support in activating their products and services. These programs have been vetted to make sure they will appeal to you and your customer base and will drive sales and profits to your center(s).
  • Programs are developed with the sole purpose of driving more customers into your centers and building top-of-mind awareness for Bowling!
  • Digital Quarterly Newsletters featuring Industry news, information on current and future programs and promotions, marketing tips, operational tips, and more!
  • Social Media Content Bank available to members. It contains ready to use videos, photos, and social posts to help drive more traffic to your centers.
  • You are automatically labeled as a preferred STE location and all your features will be listed so customers can send you inquiries about parties, leagues, bowling lessons, and more. When they go to gobowling.com, they will find you first!
  • Eligible for discounts on various league kits where applicable.

As an “Elite” operator we know you will-

  • Use your membership and feature ALL STE programs and partnerships developed for YOU!
  • Provide valuable feedback on programs and partners that come your way.
  • Make STE aware of any potential partners or programs you think might help achieve our mission of driving more customers through your doors and build brand awareness of Bowling.
  • Prominently display all promotional pieces (flyers, posters, counter cards, etc.) designed and sent to you to help drive customers into your business.
  • Utilize Digital marketing graphics and Social Media posts on scoring monitors, Big Screen TVs, and center websites.
  • Make your center and customer base available for sampling and feedback on partner products.
  • Accept coupons from customers who might be new to your business. 
    including ALL free game of bowling coupons endorsed by Strike Ten Entertainment.
    • Free Game of Bowling coupons are only valid between the hours of 8:30 AM and 5:30 PM daily.
    • Coupons are only valid when lanes are available. You reserve the right to ask a customer to come back at a slower time for them.
    • Please make your teams aware of any coupons that might come through the doors and how to handle them.
    • Coupon use is limited to one coupon per person per day.
  • Provide usage reports that are valuable in assessing our programs and partnerships.
  • Share with your peers who might also have “Elite” operating practices and should join Strike Ten.